Clarity, direction, and steady progress , grounded in reality.
I help founders step back, see their business clearly, and make deliberate decisions about what matters next, without adding unnecessary complexity.
what I do
Clear direction grounded in how your business really operates.
Priorities that align with your capacity, values, and goals.
Structure that supports progress without adding complexity.
The confidence to move forward, and say no when it matters.
Getting You To your next chapter
Wanting a clearer view of where your time and energy belong.
Carrying the weight of unresolved choices that demand attention.
Running a capable business that feels harder than it should.
Meeting You Where You’re At
With a background in private equity, finance, and commercial real estate, I’ve worked inside small, locally owned businesses, growing regional companies, and complex international firms. I’ve seen what growth looks like when it’s supported, and when it isn’t.
Magnolia Juniper was built on that experience, and on a simple belief: business should support life, not consume it. Too often, capable founders stay buried in the weeds, carrying decisions alone and moving faster than clarity allows.
The work I do creates space to step back, see the business as a whole, and make confident, deliberate decisions about what matters most. Not through rigid formulas or endless open-ended conversations, but through thoughtful partnership and clear direction.
I don’t offer one-size-fits-all solutions. I offer perspective, structure, and steady support at the moments decisions matter most — so your business can feel grounded, sustainable, and aligned with the life you’re building.
I’m Laura, It’s great to meet you!
I’ve seen both sides of business: the excitement of growth, and the scramble to keep up with it.
The Situation: A successful solopreneur had built a strong business through talent and hard work. As demand grew, the business reached a natural inflection point — personal excellence alone was no longer enough to support continued growth.
The work focused on:
- Clarifying how decisions were being made
- Identifying where structure was needed, and where it wasn’t
- Shifting focus toward the highest-leverage priorities
Case Study 1: FROM EXPERTISE TO SUSTAINABLE STRUCTURE
The Situation: A multi-location company with a growing team had reached an inflection point. Early-stage agility had carried them far, but continued growth required clearer structure, shared priorities, and stronger coordination across locations.
The work focused on:
- Clarifying roles, ownership, and decision rights
- Aligning individual priorities with company direction
- Creating visibility into performance without adding complexity
The Impact: The company achieved its highest revenue and net operating income quarters to date. More importantly, the owner reclaimed time and attention, shifting focus from constant coordination to higher-level strategy and priorities. The business gained momentum that was sustainable, not dependent on individual effort.
Case Study 2: SCALING WITH CLARITY
The Situation: A professional services firm with steady client demand and an experienced team had reached a mature stage of growth. While the business was stable, limited visibility and diffuse structure made it difficult for the owners to confidently assess performance and make longer-term decisions.
The Transformation:
- • Clarifying ownership, roles, and decision responsibility
- • Creating clearer visibility into financial performance
- • Reducing friction in how work moved through the business
- • Supporting consistency without overengineering operations
Case Study 3: CREATING OPERATIONAL CLARITY
results, delivered
When businesses have clarity, alignment, and structure, decision-making improves. Stress decreases. Teams operate with more confidence. And while revenue is never the promise, clearer decisions often create measurable financial impact.
The following examples reflect how clarity and intentional decisions have created leverage in real business contexts:
Choose the right starting point.
A diagnostic engagement to understand how your business is actually operating today. We examine patterns, constraints, and points of drag so decisions are grounded in reality, not assumptions.
Business Assessment
A concentrated planning engagement to decide the right problem to solve this year, align priorities with real capacity, and define clear measures, so the next 12 months are focused, grounded, and executable.
Strategic Planning
A three-month advisory container for founders who want support as plans meet reality. We work through live decisions, pressure-test priorities, and adjust direction as conditions change, without overbuilding or unnecessary execution.
Founder Strategy
Scoped execution for existing or past clients who already have clarity and need a specific initiative built cleanly.
Custom
Projects
FOUNDER Hours reclaimed in a month after clarifying priorities and decision ownership across the team.
What Clarity Makes Possible
Increase in ideal clients after aligning focus, positioning, and capacity with how the business actually operated.
Revenue increase following a period of clearer priorities, structure, and decision-making.
Examples shown reflect individual situations. Outcomes vary and are influenced by clarity, alignment, and decisions applied over time.
SELECTED EXAMPLES INCLUDE:
